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David Abbott (advertising)
David John Abbott (October 11, 1938 – May 17, 2014) was a British advertising executive who founded Abbott Mead Vickers BBDO. He was one of the most celebrated advertising executives in the world and regarded as the greatest copywriter of his generation.〔(Daily Telegraph Obituary on David Abbott 20/05/2014 )〕 Highlights of his career include the creation of the J.R. Hartley television commercial for Yellow Pages as well as work for Volkswagen, Volvo, The Economist, The RSPCA, Sainsbury's Supermarkets and Chivas Regal.〔(David Abbott career highlights from Campaignlive )〕
==Career History==
Born in Hammersmith, south-west London, David Abbott won a scholarship to read History〔(David Abbott education details )〕 at Merton College, Oxford but left before graduating to nurse his sick father who was ill with cancer and who later died.〔(David Abbott Obituary in The Guardian 22/05/2014 )〕 Abbott started as a copywriter working in-house at Kodak after discovering a book at a market stall about advertising on Madison Avenue.〔(David Abbott career history from his Obituary in the Telegraph )〕 In 1963 he then moved to the Mather & Crowther agency before moving to the Manhattan-based Doyle Dane Bernbach 1965.〔(David Abbott's Obituary in The Independent )〕
At Doyle Dane Bernbach, Abbott was taken under the wing of Bill Bernbach, the visionary creative director of DDB.〔(David Abbott Obituary from the Financial Times )〕 In 1971 he returned to the UK and founded French Gold Abbott.〔(Founding of French Gold Abbott )〕 Then in 1977 Abbott co-founded Abbott Mead Vickers BBDO alongside Adrian Vickers and Peter Mead in 1977, having first met Vickers at Oxford University in 1959.〔(Campaign Live Obituary of David Abbott )〕 The agency's clients included Volvo, Sainsbury's, Ikea, Chivas Regal, ''The Economist'', Yellow Pages, and the RSPCA.〔March 13, 2002. (Clio lifetime achievement award. )〕 In 1991, BBDO acquired a stake in AMV and appended their name.〔Foltz, Kim (January 17, 1991). Omnicom Seeks Stake in British Agency.''New York Times''〕
Abbott retired from advertising in October 1998 at the age of 60 to concentrate on writing his first novel.〔(Abbott retires from AMV )〕
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